DL1961 Taps Jessica Alba for Its Spring 2016 Campaign

DL1961 has found its muse in perpetual denim aficionado, Jessica Alba. The 34-year-old actress and entrepreneur fronts the spring/summer 2016 campaign of the premium denim brand. She is also in the process of creating a few designs that promise “to celebrate women’s bodies and show off those curves” for DL1961’s fall 2016 line.

Grunge seems to be the primary inspiration for the brand’s newest advertising campaign, as Jessica is seen wearing a number of distressed styles in a series of images photographed by Boo George.

Scroll through the images below for a sneak peek at the spring/summer 2016 campaign, and shop for the featured pieces from DL1961:

Jessica Alba for DL1961 Spring/Summer 2016Jessica Alba for DL1961 Spring/Summer 2016

Riley Boyfriend Cropped Jeans in BreathRiley Boyfriend Cropped Jeans in Breath, $178

These boyfriend jeans feature a cropped length and a tailored fit.

Jessica Alba for DL1961 Spring/Summer 2016Jessica Alba for DL1961 Spring/Summer 2016

Florence Instascupt Skinny Jeans in SeymourFlorence Instascupt Skinny Jeans in Seymour, $178

These form-fitting jeans come in a mid-indigo wash, and they feature light distress around the pockets and hem.

Jessica Alba for DL1961 Spring/Summer 2016Jessica Alba for DL1961 Spring/Summer 2016

Farrow High-Rise Instaslim Skinny Jeans in RingwaldFarrow High-Rise Instaslim Skinny Jeans in Ringwald, $178

These skinny jeans have a comfortable and stylish high rise style.

Check out these other jean styles from DL1961’s spring/summer 2016 line:

Lara Cropped Jeans in SunsetLara Cropped Jeans in Sunset, $178

These flared jeans have a cropped length, a single-button closure with zip fly, a topstitching detail on rear pockets, and a five-pocket design.

Angel Ankle Slim Cigarette Jeans in EchoAngel Ankle Slim Cigarette Jeans in Echo, $178

These ankle-length cigarette jeans are fitted through the hip and thigh.

Margaux Instasculpt Skinny Jeans in ShieldsMargaux Instasculpt Skinny Jeans in Shields, $178

These skinny jeans flatter the figure and feature a slender, calf-hugging bottom opening.

Photo Credit: Boo George for DL1961

What do you think of the spring/summer 2016 campaign of DL1961 starring Jessica Alba? Which items have made it onto your wishlist?

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