Justin Bieber joins a slew of big-name stars such as Kendall Jenner, FKA Twigs, and Kendrick Lamar in Calvin Klein’s spring/summer 2016 campaign. Using the hashtag #mycalvins, bits and pieces of the latest Calvin Klein advert have started popping up on the social media accounts of the stars involved.
A bevy of artists and celebrities posed for a series of captivating images photographed by Tyrone Lebon. Each of them had to fill in the blanks for the “I _________ in #mycalvins” statement, which was essential for the campaign. Some of the answers include “I excel,” “I hypnotize,” “I break through,” “I reflect,” “I confront,” “I stand tall,” “I am a star,” and a multitude of other interesting soundbites regarding what your favorite stars do in their Calvins.
This is one step closer to the imminent social media domination of the label, and it brings together all five brands under the fashion house (Calvin Klein, Calvin Klein Collection, Calvin Klein Jeans, Calvin Klein Platinum, and Calvin Klein Underwear) in one striking advertising campaign.
Scroll through the images below for a glimpse at Calvin Klein’s spring/summer 2016 campaign:
Justin Bieber for Calvin Klein’s Spring/Summer 2016 Campaign
FKA Twigs for Calvin Klein’s Spring/Summer 2016 Campaign
Kendrick Lamar for Calvin Klein’s Spring/Summer 2016 Campaign
Sung Jin Park for Calvin Klein’s Spring/Summer 2016 Campaign
Petra Lajuan for Calvin Klein’s Spring/Summer 2016 Campaign
Saskia de Brauw for Calvin Klein’s Spring/Summer 2016 Campaign
Jan Gatewood for Calvin Klein’s Spring/Summer 2016 Campaign
Abbey Lee Kershaw for Calvin Klein’s Spring/Summer 2016 Campaign
Sophia Tatum for Calvin Klein’s Spring/Summer 2016 Campaign
Joey Bada$$ for Calvin Klein’s Spring/Summer 2016 Campaign
Klara Kristin for Calvin Klein’s Spring/Summer 2016 Campaign
Fetty Wap for Calvin Klein’s Spring/Summer 2016 Campaign
Kendall Jenner for Calvin Klein’s Spring/Summer 2016 Campaign
Photo Credit: Tyrone Lebon for Calvin Klein
What do you think of Calvin Klein’s latest advertising campaign featuring Justin Bieber, Kendall Jenner, and a host of other A-list stars?
