Justin Bieber Leads Star-Studded Calvin Klein Spring 2016 Campaign

Justin Bieber joins a slew of big-name stars such as Kendall Jenner, FKA Twigs, and Kendrick Lamar in Calvin Klein’s spring/summer 2016 campaign. Using the hashtag #mycalvins, bits and pieces of the latest Calvin Klein advert have started popping up on the social media accounts of the stars involved.

A bevy of artists and celebrities posed for a series of captivating images photographed by Tyrone Lebon. Each of them had to fill in the blanks for the “I _________ in #mycalvins” statement, which was essential for the campaign. Some of the answers include “I excel,” “I hypnotize,” “I break through,” “I reflect,” “I confront,” “I stand tall,” “I am a star,” and a multitude of other interesting soundbites regarding what your favorite stars do in their Calvins.

This is one step closer to the imminent social media domination of the label, and it brings together all five brands under the fashion house (Calvin Klein, Calvin Klein Collection, Calvin Klein Jeans, Calvin Klein Platinum, and Calvin Klein Underwear) in one striking advertising campaign.

Scroll through the images below for a glimpse at Calvin Klein’s spring/summer 2016 campaign:

Calvin Klein Spring 2016 Campaign

Calvin Klein Spring 2016 Campaign

Calvin Klein Spring 2016 CampaignJustin Bieber for Calvin Klein’s Spring/Summer 2016 Campaign

Calvin Klein Spring 2016 Campaign

Calvin Klein Spring 2016 Campaign

Calvin Klein Spring 2016 CampaignFKA Twigs for Calvin Klein’s Spring/Summer 2016 Campaign

Calvin Klein Spring 2016 Campaign

Calvin Klein Spring 2016 CampaignKendrick Lamar for Calvin Klein’s Spring/Summer 2016 Campaign

Calvin Klein Spring 2016 CampaignSung Jin Park for Calvin Klein’s Spring/Summer 2016 Campaign

Calvin Klein Spring 2016 CampaignPetra Lajuan for Calvin Klein’s Spring/Summer 2016 Campaign

Calvin Klein Spring 2016 Campaign

Calvin Klein Spring 2016 CampaignSaskia de Brauw for Calvin Klein’s Spring/Summer 2016 Campaign

Calvin Klein Spring 2016 CampaignJan Gatewood for Calvin Klein’s Spring/Summer 2016 Campaign

Calvin Klein Spring 2016 CampaignAbbey Lee Kershaw for Calvin Klein’s Spring/Summer 2016 Campaign

Calvin Klein Spring 2016 CampaignSophia Tatum for Calvin Klein’s Spring/Summer 2016 Campaign

Calvin Klein Spring 2016 CampaignJoey Bada$$ for Calvin Klein’s Spring/Summer 2016 Campaign

Calvin Klein Spring 2016 CampaignKlara Kristin for Calvin Klein’s Spring/Summer 2016 Campaign

Calvin Klein Spring 2016 Campaign

Calvin Klein Spring 2016 CampaignFetty Wap for Calvin Klein’s Spring/Summer 2016 Campaign

Calvin Klein Spring 2016 Campaign

Calvin Klein Spring 2016 Campaign

Calvin Klein Spring 2016 Campaign

Calvin Klein Spring 2016 CampaignKendall Jenner for Calvin Klein’s Spring/Summer 2016 Campaign

Photo Credit: Tyrone Lebon for Calvin Klein

What do you think of Calvin Klein’s latest advertising campaign featuring Justin Bieber, Kendall Jenner, and a host of other A-list stars?

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